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Now that your website is up and running, you are going to need an efficient and reliable means of adding content to the site. Enter the Content Management System. A CMS provides a great way for those of us who are code-challenged to add content, change the appearance of a user interface, or add pictures and video. A CMS is ultimately an invaluable tool to any individual running a website. In addition, a good CMS really shines at an enterprise-level. For larger companies where various departments interact to develop a website, a CMS is the best means of authoring and publishing new content. This article will explain the most important features to look for in a CMS.
A CMS should be search engine friendly. One of the most important implications of this is the ability to produce multiple, unique meta tags for each new page. Pages that have unique meta tags are ranked higher in search engines. Another consideration is that the system should place new pages in a subdirectory that is not too far removed from the root folder of the site. Search engines typically award higher ranks to pages whose content is at most a level or two below the root. As a general rule, the "deepest folder" should be no more than three folders removed from the root.
Secondly, the CMS of choice should produce static pages rather than dynamic pages. Search engines are partial to static pages rather than those which use session variables to build pages as they are accessed by the browser. Session variables tend to entangle the search engine spiders in a continuous loop as opposed to static pages.
A third consideration is the platform that the site is running on. A web site will either run on a Linux-based platform or Microsoft's IIS platform. This is not an issue if web hosting has not already been arranged for the website, so you will have more options available to you.
The most important consideration for a Content Management System is that it should offer great customer support. Part of that is whether the CMS is flexible enough to adapt to the needs of your organization. You need a CMS that can help to accomplish the goals you have set out for your online venture. Many online shops offer enterprise-level CMS that you can asses based on the criteria discussed here. Start looking for a great CMS to take your website and your business to the next level!
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